The House of Boucheron is a French family dynasty founded by Frederic Boucheron in 1858, with the opening of his first store in the Galerie de Valois, at Palais-Royal, during the heyday of the Second French Empire. Boucheron makes watches, and jewellery, and licenses it’s marque for perfumes. The watch and jewelry making segments have existed for over 150 years. He is the first one who designed the jewelries into snake shape. One of the first line created was the symbolic snake line in the 1970s.
1867, Mr. Boucheron made his beloved wife a snake necklace with gold before his long journey. His wife, Gabrielle Boucheron, loved it so much that she regard the gift form her husband as a amulet, and never took it down once she wore it.
In this case, in order to remember their love, Mr. Boucheron started to make all his products into snake shape. So after that, snake had become a extremely popular shape of jewelry. Of course, snake and gold are always the best combination.
Boucheron was a family business : after the death of its founder Frédéric Boucheron in 1902, his descendants took over the business. In 1994, the family business shifted to a more global approach with its selling out to Schweizerhall. According to Wiki, in 1893, Boucheron opened a store in Moscow, later transferred to Saint Petersburg in 1911. In 1903 a store in London and an office in New York. More store openings followed in Japan in 1973, Shanghai, Dubai in 2005, and finally Hong Kong and Kuala Lumpur in 2006. Also from Wiki, the distribution network of Boucheron is made of 34 shops located all over the world (Paris, Cannes, Saint-Tropez, Monaco, Beirut, London, San Francisco, Tokyo, Saitama, Yokohama, Fukuoka, Kyoto, Osaka, Hiroshima, Okayama, Nagoya, Taipei, Seoul, Shanghai, Hong Kong, Kuala Lumpur,Dubai, Baku, Moscow and Almaty) and over 100 certified retailers.
Now the love is not private any more, you can buy it almost everywhere of this planet. Maybe Mr. Boucheron never wanted their love to be a privacy. All he wanted just their love can be remember by his descendants, even when he and his wife were gone.